A Chat with John Economaki, Founder and President, Br

CS: What are some key points to your success?

JE: Obviously, I am unfazed by relentless negative indicators. Really, all I care about is that our customers like our products and continue to enjoy the process of doing business with us. We create what we make, so that is immensely enjoyable.

In all the people I know who've started businesses, there is an element of tenacity that overshadows common sense. I actually think that sheer willpower — that you're going to make it happen — is important. And you're not going to do it alone. Most people who are successful are riding on somebody's shoulders, whether that's a wife or their family or whomever. Someone is pushing them. Having a purpose.