A Chat with John Economaki, Founder and President, Br
As a side story, I'll tell you that in 1972, I was watching "60 Minutes" and Morley Safer interviewed this guy and his son who invented this paper airplane that flew like no other paper airplane. And Morley Safer launched this airplane in Central Park in New York City, and when his seven- or eight- or 10-minute piece was over, the plane still hadn't come down. So I thought, "Wow!" He said that after the commercial break they'd show us how to fold it. So, I'm a 22-year-old guy, and I got a whole bunch of paper, but it went way too fast. And that was that. But then in 1988, I was in a bookstore and I see this paperback book called "The Paper Airplane Featured on 60 Minutes." I thought that was the most genius title I'd ever seen. So I bought it, and it was that airplane and it worked great. I said, I'm going to put this in my catalog. We sold 25,000 copies.