A Chat with John Economaki, Founder and President, Br

CS: So what do you do in house now?

JE: We do all of the proprietary product design, which is primarily my responsibility. I'll sit here and conceive of products, and we'll talk about manufacturability. And at some point in time it's time to put that project into production. I start a chain of events whereby that thing will get components, and I'll schedule it and it'll go to whoever will do the final assembly. All of the marketing is done here at our facility. We do use outside graphic artists, but we write our own copy and take all of our own calls and manage customer service.