A Chat with Fred Meyers, President & CEO, The Queensboro Shirt

CS: You mentioned that the first catalog mailed in 1987. Was that while you still were in business school or after?

FM: That was after business school. We started off marketing mostly through space ads. In the back of the New Yorker Magazine, Wall Street Journal, and a few airline magazines, for instance. In its early form, all we offered was a men's polo shirt in two colors, white and navy. Our first new product introduction was when we added red. As I started getting a few more customers, I realized I'd have to come up with a few more products. So we added bags and hats and eventually had enough for a catalog. We started with a 6" x 9" catalog, which would fit in a standard size envelope and could mail first class at the regular letter rate.