A Chat with Frank Glaser, president/owner, James’ and Fralinger’s Salt Water Taffy

CS: What’s the biggest business mistake you ever made, and how did you deal with it?
FG: The biggest fallacy is not spending enough on getting knowledge. You look at hiring a consultant and you say “Good God, look how much money we’re spending.” But without that knowledge, without that leg up, if you don’t know what you’re doing, it’s such a waste of time and energy when you don’t know what you’re doing. It pays for itself immediately. I fought against that for too long.