A Chat with Frank Glaser, president/owner, James’ and Fralinger’s Salt Water Taffy

CS: What made you realize it needed to be separate?
FG: We really didn’t understand how to grow a catalog. We were trying a lot of things that didn’t work. The learning curve and the pain was too long. We either had a marketable business or we didn’t, but we didn’t know how to figure it out quickly. If we just went along testing little things in our spare time, we probably would have driven ourselves crazy and we wouldn’t have received any where close to the growth we’ve seen in the past five years.