A Chat with Frank Glaser, president/owner, James’ and Fralinger’s Salt Water Taffy

CS: What are your main sales channels, and what percentage of sales does each represent?
FG: Retail is our major source of revenue, second is mail order, then it’s wholesale and fundraising. Broken down, I’d say we’re about 80 percent retail, 15 percent mail order and 5 percent wholesale.

CS: And how many stores do you have?
FG: Thirteen, up and down the east coast.