A Chat with Frank Glaser, president/owner, James’ and Fralinger’s Salt Water Taffy

CS: Where are your headquarters?
FG: Right on the boardwalk in Atlantic City.

CS: What is your primary merchandise?
FG: Candy, and of that salt water taffy, fudge and macaroons are our major products. Chocolates after that.

CS: What are your primary customer demographics?
FG: Most of our customers are from 40 to 60 in age, maybe a little older. The east coast is popular with us. Obviously that because people know about us because they’ve visited Atlantic City. We’re an east coast company. On the west coast, we have a large following because of displaced easterners. After that, the product takes over.