A Chat with Frank Glaser, president/owner, James’ and Fralinger’s Salt Water Taffy

CS: One of the keys to success you mentioned was the fact that you have a great nostalgia-filled story to tell. How do you tell that story?
FG: We do it in a number of ways. We use or recreate the packaging that was used going all the way back to the 1900s on some boxes. And on most of the boxes, there’s a story about the product on the box. Most of them are a little light-hearted, but there’s a story about the product which people enjoy. The decor in the stores also reflects the history of this old-time business. Packaging has a lot to do with it.