A Chat with Frank Glaser, president/owner, James’ and Fralinger’s Salt Water Taffy

CS: What goals do you have for the catalog, and what steps will you take to get achieve them?
FG: We’re looking to expand at the same rate we have been, about 30 percent per year. But we’re going about it in a very conservative, careful process. We’re not trying to bite off more than we can chew though. I don’t think we yet have enough experience to grow faster than that without getting into trouble. Once we get a few more years of steady growth, we’ll look for a major jump, but we don’t have enough information just yet to try to grow any faster comfortably.