A Chat with Frank Glaser, president/owner, James’ and Fralinger’s Salt Water Taffy

CS: What are some key points to your success, both in the candy business in general and the catalog business specifically?
FG: In the catalog business, we are a unique product. We have a definite niche. And we have a lot of history, a lot of nostalgia and memories. It’s fun. People look at it and it recreates a childhood memory, especially for anyone who’s visited a seaside resort. It’s an “I remember when” kind of feeling. Our advantage is really our history, the company’s history and the nostalgic packing that we’ve created or really resurrected. It’s nice to have a story, and ours is more than 100 years old. That helps an awful lot.