A Chat with Frank Glaser, president/owner, James’ and Fralinger’s Salt Water Taffy

CS: What is your current biggest business challenge and how do you plan to resolve it?
FG: Things are changing so rapidly everywhere. In the retail market, the wholesale market. To stay competitive, it’s a daunting task. You have to find outside sources that can help you through that. The catalog industry, we’re learning so much every year, it’s incredible. Everything that was a big problem last year we solved, but now we have a whole new set of problems. The best thing is just trying to keep up with the change that’s coming at you faster than you can do your normal everyday things. And then you have to stay on top of the change at the same time.