A Chat with Eduard Bjorncrantz, Vice President, Direct Marketing at Day-Timers, Inc.

CS: Over the course of your career, what do you think was the biggest challenge you had to face?

EB: I think the biggest challenge has been how to generate profitable growth. In some situations, it has been relatively clear-cut, and the plan for growth depends more on blocking and tackling than in redefining the strategic direction. In most situations, however, it’s much more complicated. The strategies and tactics for growth differ with each situation. The competitive situation is different. The positioning of the company is different. The available resources and the customers all are different. Day-timers has the resources and the infrastructure to support growth. That was one of the attractions for me to come to Day-Timers. They want to grow the business, and I think I can help them do that.