A Chat with Eduard Bjorncrantz, Vice President, Direct Marketing at Day-Timers, Inc.

Following that assignment in bedspreads and draperies, I had assignments in retail marketing and human resources. I was then promoted to the group catalog marketing manager for four different merchandise departments. I basically did the merchandising for those departments, which included business equipment, sporting goods, toys, and food, which involved seasonal books, targeted catalogs, as well as the big books. As part of a reorganization of the company, I was promoted to national manager responsible for the Sears catalog planning, market development, database, catalog production and distribution.