A Chat with Eduard Bjorncrantz, Vice President, Direct Marketing at Day-Timers, Inc.

CS: How many employees do you have?

EB: Approximately 400. They’re involved in manufacturing, because we do a lot of our own printing of the Day-Timer product. We also have our own fulfillment, IT, telemarketing, merchandising, advertising, marketing and administration. We have more employees than your average direct marketer because we are both manufacturers and marketers.