A Chat with Eduard Bjorncrantz, Vice President, Direct Marketing at Day-Timers, Inc.

CS: What are your primary customer demographics?

EB: Professionals from a wide range of industries. People who lead busy lives at home and/or work. A lot of people try to manage both with the same planning vehicle. They’re people who seek to manage their time more effectively, who might be looking for a better work/life balance, more success, less stress, more peace of mind.