A Chat with Eduard Bjorncrantz, Vice President, Direct Marketing at Day-Timers, Inc.

CS: When did you become involved in that?

EB: In 1996. A friend I used to work with at Sears, whose son has cerebral palsy hooked me into it. He convinced me that I should be chairman when the previous chairman left.

CS: What is platform tennis?

EB: It’s an outdoor game, you play all winter. It’s half the size of a tennis court, with a screen around it. Sort of a hard-core foam ball, with paddles; some people call it paddle tennis. It’s a doubles game, basically. You play off the screens. It’s a great way to pass the winter. I used to play raquetball a lot, but sooner or later your knees start going, but with platform tennis you can get a good partner and let him do most of the work.