A Chat with Eduard Bjorncrantz, Vice President, Direct Marketing at Day-Timers, Inc.

CS: Do you have any advice how people can give back to the industry?

EB: They should get involved in some of The DMA councils, some of their local groups, such as the Chicago Association of Direct Marketing, Philadelphia’s got one, New England’s got one. I would say start there. But also, if the company is a member of the DMA, get on one of the councils. That’s where they do the grunt work, that’s where you meet a lot of people, do a lot of networking. You’re not going to start out on the board. But regardless of the level you’re at, I think you learn more, you trade ideas. I think it’s important that the people who work for me get involved with the DMA or other direct marketing organizations. That’s my life story.