A Chat with Eduard Bjorncrantz, Vice President, Direct Marketing at Day-Timers, Inc.

I’ve been involved in The DMA in many aspects. Been on the board twice, a couple of task forces; recycled paper, new media, hall of fame committee, government affairs committee. I think if you’ve involved in the industry, you’ve got to give back to it. Serving on some of those committees certainly gives you a way to do that. I’ve always tried to be innovative, creative, and come up with new ways of solving problems. I guess that’s why I like the business.