A Chat with Eduard Bjorncrantz, Vice President, Direct Marketing at Day-Timers, Inc.

CS: Have you had any mentors in the business?

EB: You don’t work at Sears for 20 years without getting a number of them. I’d say Robert E. Wood II and Gene Harmon. Bob Wood was in administration, marketing, and merchandising, and Gene Harmon was in human resources. I worked for both of them. Their integrity, thought processes, brilliance, and guidance made them exceptional. They were just incredible guys. Within the direct marketing industry, I’d list Bob DeLay, former president of The DMA and Jonah Gitlitz, former president of the DMA. Actually, I served on The DMA board of directors under both of them.