A Chat with Eduard Bjorncrantz, Vice President, Direct Marketing at Day-Timers, Inc.

And the fourth key to my catalog success has been leadership. You can have a plan sitting there, but if you don’t get it done within the organization, nothing’s going to happen. The ability to achieve success within a specific company depends on a lot of variables: resources, receptivity to change, teamwork, culture. But customer focus, planning and communication capability, and leadership are critical.