A Chat with Eduard Bjorncrantz, Vice President, Direct Marketing at Day-Timers, Inc.

Secondly I’d say a key to my success has been in developing a plan - one that involves innovation, creativity, that focuses on sales and profit drivers, and that seeks the input of the entire organization.

The third key to my success has been in communicating the plan to each person that plays a part in the implementation of the plan and that is impacted by its success or failure.