A Chat with Christophe Gaigneux,EVP, Boston Apparel Group,

CS: Could you describe the customer demographics within the Boston Apparel Group?

CG: For Lerner Catalog, or Metrostyle, we target 35- to 45-year- old women with an annual income of $50-$60K per year. She's a more sexy, more fashionable woman. La Redoute is younger, 25 to 40, a broader range of income $50K to $80K per year. She's fashion-addicted, more urban. Chadwick's and Jessica London have a similar demographic. Chadwick's is for the missies sizes, while Jessica London is a plus-sized woman. The target customer is age 40 to 45, working women, $60K to $80K per year.