A Chat with Christophe Gaigneux,EVP, Boston Apparel Group,

CS: If a new cataloger came to for advice about running a catalog, what would you say?

CG: Let me know if I'm being too obvious. First, you need experienced people in what is a very technical form of retail. That's key. A strong brand focus is important, as well as product uniqueness and design. Understand your customer and competition. Understand the process and discipline of execution.