A Chat with Christophe Gaigneux,EVP, Boston Apparel Group,

CS: What goals do you have for the Boston Apparel Group right now?

CG: I want to continue the branding efforts that have been made thus far. We need more uniqueness in the product. I want to move the company's main focus from store to brand. Chadwick's has a very strong name awareness, but I want it to be a more recognized brand.