CS: How did the company/catalog get started?
KR: With the generosity of strangers. I had two catalogers who educated and inspired me: Terri Alpert with Uno Alla Volta and Andrew Newsome with Wisteria. I sent Andrew a letter complimenting his catalog and asking for advice on how to start my own. He sent back a three-page letter that served as my blueprint. To this day, I use the same printer and list broker that he originally suggested I contact. I’ve never met him, but I know SimplySoles would not exist without him. Terri, on the other hand, has been an ongoing mentor in every sense of the word. She has opened up her business to me to help me learn the types of financials I should be running, and obstacles I’ll probably face. She’s a sounding board, a coach, and a cheerleader and is a large reason for our success.