A Chat with August’s Profile, Kassie Rempel, founder and owner of SimplySoles

CS: What about the catalog business appealed to you?
KR: The opportunity. I wanted to build a company, not a store. When I started SimplySoles, the catalog standard was to place as many products on a page to maximize profits. I loved the idea of offering the customers something fresh, a streamlined accessory collection with just one product per page. I always wanted to do something with shoes and felt that there was an opportunity within the catalog industry. I find it a very fascinating and challenging industry to be a part of right now. I do love the diversity of the responsibilities of owning a catalog. You’re not doing the same thing every day. There’s always a new focus. I never know how my day is going to shape up. I’m a consummate multi-tasker so it is perfectly suited for my personality.