A Chat with Arnie Zaslow, executive vice president, ATD American Co.

CS: What about the business appeals to you?
AZ: Everything, particularly the challenges. It keeps you on your toes. I like the catalog business because it has virtually unlimited potential. If you want to build, add more product, add more mailing lists, build more customers. It’s all within our reach. It’s like the old phrase, “Build a better mousetrap, and the world will beat a path to your door.” You see people out there who’ve been unusually successful because of their imaginative efforts. We would like to think that we have been blessed with some of that imagination. Every face of this business attracts both me and my brothers. That’s why we’re still in it. Let me answer that question a better way, and I apologize in advance if it’s a little lengthy.