A Chat with April’s Profile, A.G. Russell and Goldie Russell, president and CEO, A.G. Russell Knives

CS: What are your sales channels?
A.G.: About 30 percent on the Web. We do 11 knife catalogs per year. 5 to 6 Russell’s for Men catalogs. About 20 brochures per year. And 50 e-mail specials to 60,000 subscribers, so about once a week. That’s what we do during the year.

Goldie: We basically have three channels. We have the catalog sales, either phone or mail. And that was 63 percent last year. The Internet is about 30 percent, with the retail store onsite at about 7 percent.