A CEO’s Guide To Modern Catalog Circulation, Part 3 of 3
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If catalog CEOs are willing to expand their level of partnership with catalog circ teams, together they can arrive at profitable marketing and merchandising decisions. Then they can form strategies that allow them to capitalize on multichannel marketing in 2008.
Kevin Hillstrom is president of MineThatData, a consultancy company focused on database marketing. He can be reached at kevinh@minethatdata.com .
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