A CEO’s Guide To Modern Catalog Circulation, Part 3 of 3
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
* Do you adjust your merchandise assortment so customers obtained from co-op statisticians are responsive?
* Or do you have a merchandising vision consistent with your brand and then find customers who like the merchandise you offer?
* Who truly owns your brand?
Catalog CEOs must challenge their circulation teams to analyze merchandise performance from co-op database-acquired names, rented lists and all other sources. If there are significant differences in merchandise productivity for co-op-sourced names, hold a meeting with co-op database leaders to discuss the role co-op databases play in the future direction of your brand.
0 Comments
View Comments
- People:
- Kevin Hillstrom
Related Content
Comments