A CEO’s Guide To Modern Catalog Circulation, Part 2 of 3

Next week in the third and final installment of this three-part series on catalog circulation, I’ll focus on how obtaining prospect names from co-op databases can affect your merchandising strategy, as well as the CEO’s role in catalog circulation.

Kevin Hillstrom is president of MineThatData, a consultancy company focused on database marketing. He can be reached at kevinh@minethatdata.com .