A CEO’s Guide To Modern Catalog Circulation, Part 2 of 3

Contact Strategy
The DNA of catalog contact strategies changed over the past decade. Ten years ago, the catalog was your store. If you didn’t feature an item in a catalog, the item generated virtually no sales.

Today, the catalog serves two purposes: For phone/mail customers, the catalog is still the store. For multichannel and online-only customers, the catalog is the inspiration that drives them to the Web site to buy something.