A CEO’s Guide To Catalog Circulation ’08 (Part 1 of 3)
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Catalog CEOs find themselves at a disadvantage these days. They have the classic circulation tools and strategies from the pre-Internet era, as well as the modern-day matchback algorithm to confirm that catalogs drive sales to other channels. But they don’t have the context to create a catalog marketing strategies that meet or exceed the needs of a diverse audience that now responds to myriad marketing strategies.
0 Comments
View Comments
- People:
- Kevin Hillstrom
Kevin Hillstrom
Author's page
Related Content
Comments