A CEO’s Guide To Catalog Circulation ’08 (Part 1 of 3)
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
To prove this hypothesis, catalogers asked list processing vendors to assist them. The matchback analysis tool was created. Catalogers forwarded the names and addresses of customers who ordered online, via appropriate keycodes or otherwise, in the weeks following the in-home date of the catalog. The list processors told them whether those customers had received a catalog recently.
0 Comments
View Comments
- People:
- Kevin Hillstrom
Kevin Hillstrom
Author's page
Related Content
Comments