See the Future, Then Stock the Future
A case for continuous inventory
No matter what, where or how you sell, making money boils down to how well you fulfill customer needs profitably. That means knowing what to carry, when to have it on hand and how to get it to customers at the right price.
Ray Goodman is senior vice president of Direct Tech Inc., a provider of marketing and merchandising systems for multichannel commerce companies. You can reach him at (402) 895-2100 or rgoodman@direct-tech.com.
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Ray Goodman
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Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.
