See the Future, Then Stock the Future
A case for continuous inventory
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Ray Goodman
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Best Perpetual Products
Products with short to moderate lead and reorder times, as well as those that are offered multiple times throughout the season, bene-fit most from continuous inventory. Especially staple products.
All products are candidates for the continuous inventory model, but some bring a lesser benefit. One-time buys and products with long initial lead times can be tracked using the continuous inventory method. But their benefits may not be as dramatic. Still, many products with long initial lead times offer shorter reorder times, increasing the benefit of managing them with this method.
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- Companies:
- Direct Tech Inc.
- People:
- Goodman
E
Ray Goodman
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Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.
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