See the Future, Then Stock the Future
A case for continuous inventory
This is where the strength of your vendor relationships comes into play. It also illustrates the benefits of consolidated purchasing and shipping in the multichannel environment. Consolidating your purchasing across all channels allows you to take advantage of special vendor pricing and internal efficiencies, such as generating fewer purchase orders and centralized inventory control.
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Ray Goodman
Author's page
Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.
