See the Future, Then Stock the Future
A case for continuous inventory
But it’s more than determining what you need. You also must know when you’ll need the product to meet forecasted demand. If your timing is off, inventory is received at the wrong time, which leads to overstocks and back orders. In fact, estimates show that 30 percent to 40 percent of back orders aren't caused by bad forecasts, but by bad timing.
E
Ray Goodman
Author's page
Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.
