See the Future, Then Stock the Future
A case for continuous inventory
Sloppy Planning’s Price Tag
he key to continuous inventory is knowing what you need and when you need it, then ordering ahead of time so the products are in your warehouse when the orders come in. It requires you to forecast the demand stream for each channel while accounting for their uniquenesses.
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Ray Goodman
Author's page
Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.
