See the Future, Then Stock the Future
A case for continuous inventory
The best part about continuous inventory is the resulting benefits are compounded by the number of channels within your organization — catalog, Internet, retail, a B-to-B division or any combination of the four. On the other hand, the costs that result from not implementing continuous inventory are also increased. You wind up with greater warehouse and shipping costs while losing sales and customers.
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Ray Goodman
Author's page
Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.
