A Call Center Rep Gave My Credit Card Number to a Third Party

I’ve thought about if I should mention the catalog company and shopping club by name in this column, but after serious soul searching and talks with our Editorial Advisory Board, I decided against it. I think the real problem isn’t those two particular companies. Rather, it’s that their actions are the type that all direct marketers who implement aggressive third-party cross-sells need to be wary of. The result of such programs can be damaging to your catalog brand, the shopping experiences of your hard-won customers and in the long run, your company’s health.