A Bona Fide Retail Opportunity for Non-store Merchants, Or Just Another Entrepreneurial Misfire?

The Epicenter Collection will provide more than just small retail locales for these kinds of merchants. It’ll also provide a proprietary handheld shopping device for shoppers, called a “SpreeGo,” that’ll enable customers a similar kind of click-shopping ease they’re used to with online shopping. With 60 merchants packed into 181,000 square feet, space will obviously be limited. So although Lee says that some items will be available for customers to take home with them, plenty others will only be showcased and the merchants will ship them at no cost to shoppers.