A Bona Fide Retail Opportunity for Non-store Merchants, Or Just Another Entrepreneurial Misfire?
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Paul Miller
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“We’re looking at three groups that we’ll define as merchants,” Lee tells me. “Catalogers, Web retailers and brands. All three are somewhat growth-constrained in their current channel. None are in retail, which is where all the dollars are. Therefore, it’s a value proposition for these kinds of companies.”
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