A Bona Fide Retail Opportunity for Non-store Merchants, Or Just Another Entrepreneurial Misfire?

For Multi (2) Channel Marketers

For dual-channel (catalog, Web) marketers lacking the funds to make the big bucks in retail, this concept could help them get their feet wet in retailing. (Heck, even Dell plans to aggressively expand into retail distribution, per Sir Michael’s announcement on May 30.) In fact, Lee and Gordon are hoping to open other Epicenter Collections across the country.