A Bona Fide Retail Opportunity for Non-store Merchants, Or Just Another Entrepreneurial Misfire?

Inside, “Epicenter Collection,” as they’re calling it, will house some 60 different boutiques, most of which will be occupied by catalogers or online merchants that don’t operate retail chains, as well as some brand marketers. The space was a former Lord & Taylor store. Federated Department Stores, which owns Lord & Taylor, Macy’s and Bloomingdale’s, among others, has signed on as a partner with Epicenter.