A Bona Fide Retail Opportunity for Non-store Merchants, Or Just Another Entrepreneurial Misfire?

More often than not, such off-the-beaten-path concepts as selling catalogs alongside magazines in bookstores or newsstands, selling space ads in catalogs, licensing catalog names on cars, and offering private alternative postal delivery, among others, have worked for so few mailers that they’ve failed to catch on industry-wide. Here’s a new one, whose long-term future could potentially provide a shot-in-the-arm for a number of catalogers. Or perhaps it could eventually be reduced to a going out of business sale. You be the judge.