A Bona Fide Retail Opportunity for Non-store Merchants, Or Just Another Entrepreneurial Misfire?
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Paul Miller
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For instance, it’s conceivable that in an effort to fill the space, the company may need to sign more leases with deeper-pocketed brand manufacturers, such as, say, a Ralph Lauren or a Liz Claiborne or others, many of which already lease boutique space in major department stores. In fact, although Epicenter has been negotiating with the likes of such catalogers as The Territory Ahead and Frontgate, as well as such Web entities as Amazon, Bluefly and Google, the company is also wooing such brands as Tommy Hilfiger, Esprit and Under Armour.
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