A Bona Fide Retail Opportunity for Non-store Merchants, Or Just Another Entrepreneurial Misfire?

In a Perfect World…

Ideally, Epicenter would be dominated by catalogers and online merchants that their customers have longed to shop from at retail. That would certainly give it a certain uniqueness. What’s more, it could effectively lure bored shoppers who are tired of seeing the same old retail chain stores everywhere they go. But as with any entrepreneurial concept, I throw caution to the wind here. The big question is whether Epicenter can attract enough catalog/online tenants.