A Bona Fide Retail Opportunity for Non-store Merchants, Or Just Another Entrepreneurial Misfire?

Although most retail shoppers come to malls intending to schlep big shopping bags home with them, Lee points out that many mall shops are often out of stock anyway. With Epicenter, “everybody walks home with what the merchant wants them to walk home with,” he says, meaning that if the participating merchants want to fill their spaces with enough merch for shoppers, they certainly can. Or they can attempt the direct fulfillment route, using their spaces as showrooms and banking on consumers taking a liking to using the SpreeGo and waiting for free shipping.